Setting Up Your Podcast Studio in Lisbon: The Ultimate Guide for 2025

Remember when podcasting was just a hobby for tech enthusiasts? Those days are long gone. Today, podcasting has become one of the most powerful tools for building your brand, sharing your message, and connecting with audiences worldwide. And here in Lisbon, we're seeing an exciting surge in podcast creation that's transforming how businesses and individuals tell their stories.

Why Podcasting? Why Now?

Let me share something fascinating with you: the global podcasting market hit $27 billion in 2023, and it's growing faster than anyone expected. We're looking at a projected growth rate of over 30% through 2028. That's not just impressive – it's unprecedented in the media world.

But here's what really gets me excited: nearly half of Americans are now monthly podcast listeners, and what's even more interesting is that 63% of people trust their favorite podcast hosts more than social media influencers. Think about that for a moment. In a world where trust is increasingly hard to come by, podcasting offers something uniquely valuable: authentic connection.

Why Lisbon is Your Perfect Podcasting Home

Lisbon sits at a sweet spot – quite literally – between continents. When you're broadcasting from Lisbon, you can easily connect with audiences in Europe, Africa, and the Americas without anyone having to wake up at 3 AM for a recording session.

But it's more than just geography. Lisbon's burgeoning tech scene and vibrant creative community create an environment where ideas flourish. I've seen countless collaborations spark simply because the right people happened to be in the same café or coworking space. And let's be honest – the cost of running a business here compared to other European capitals makes it all the more attractive.

The Real Talk About Setting Up Your Studio

As a sound engineer, I've spent years working with audio systems and studio setups. Let me share some essential insights about what it really takes to create a professional podcast studio. I'm going to be straight with you – while you can start with just a USB microphone and a laptop (and many successful podcasters did), creating a truly professional setup requires a bit more thought and investment.

The Space Matters More Than You Think

One of the most crucial lessons from my years in sound engineering is this: the room itself is arguably more important than the microphone you use. Time and again, I've witnessed gorgeous, expensive microphones produce mediocre audio in poorly treated rooms. Conversely, I've heard amazing recordings from modest equipment in well-treated spaces.

When designing a studio space, we typically recommend rooms around 12-15 square meters. But size isn't everything – it's what you do with the space that counts. Sound treatment is crucial, but don't worry – you don't need to cover every inch of your walls with foam panels. Strategic placement is key.

Equipment: Quality Over Quantity

Throughout my career in audio production, I've observed a common mistake: people buying every piece of gear they can think of before they even start recording. Instead, I recommend starting with quality fundamentals and building from there.

For microphones, you really can't go wrong with a Shure SM7B or a Neumann TLM103. Yes, they're an investment, but they're industry standards for a reason. Pair that with a solid audio interface like the Universal Audio Apollo Twin X, and you've got a foundation that will serve you well for years.

If you're planning to do video podcasting (which, by the way, has seen a 39% increase in viewership over the past year), you'll want to think about cameras and lighting. But here's a pro tip: start with audio excellence first. You can always add video later.

The Professional Touch: Why It Matters

Drawing from extensive experience in professional audio setups, I can tell you that while DIY is possible, professional setup often saves money in the long run. The audio engineering world has taught me that proper initial setup prevents costly corrections down the line.

At Jackson House Media Co., we combine technical expertise with a deep understanding of what makes a studio truly functional. We consider everything from power conditioning to cable management, from acoustic treatment to proper ventilation. These details might seem minor, but they make the difference between a good studio and a great one.

Getting Started: Your First Steps

Whether you're planning to DIY or work with professionals like us, here's my advice for getting started:

• First, get clear on your goals. Are you creating content for your business? Building a personal brand? The answer will influence every decision that follows.

• Next, think about your format. Will you be interviewing guests? Recording solo? This affects both your equipment needs and your space requirements.

• Finally, consider your time investment. Are you ready to learn about audio engineering, or would you rather focus on content creation while leaving the technical details to professionals?

The Jackson House Media Co. Approach

At Jackson House Media Co., we believe in combining sound engineering expertise with a client-first approach. We start every project with a free consultation, helping you understand your options whether you're looking to build a simple setup or a full-featured production studio.

Our approach is built on years of professional audio experience and a deep understanding of what makes a great recording space. We create solutions that grow with your needs, allowing you to scale up without having to replace your initial investment.

A Final Thought

Podcasting is more than just a trend – it's becoming an essential part of the media landscape. Whether you're looking to reach a global audience or build deeper connections with your local community, there's never been a better time to start.

Ready to explore your podcasting possibilities in Lisbon? Let's talk about creating your perfect studio setup. Whether you need full installation services or just some expert guidance, we're here to help you succeed.

Contact us:

Phone: +351 965 288 510

Email: daniel@jacksonhousemedia.co

Jackson House Media Co. - Your Story - Beautifully Told